Custom Builds

The concept is simple. What are the chances that a company makes a bike that fits you perfectly in every way?

What are the chances that the gear ratio is proper for how and where you ride? Are you ever going to use the wheelset? Will the stem work? Is the saddle too narrow? Or the handlebar? Does it have hydraulic brakes and you want mechanical? You want different tires, not to mention some bling, or maybe a part or two that scream total class, or I am a hipster! Whatever your wants or needs we can make the perfect bike for YOU.

Our promise is that we sell you a custom-built bike based on your feedback and our suggestions. We promise that the bike will have equal-to or better components than the stock bike. Our aim is to do so at the same cost as the stock bike and never for more than 10% over. Guaranteed.

In our Custom Built Program every part of the bike is specifically chosen for you and your needs. You select a frame then we help you select the parts and finishes that make your bike unique to your body and to your tastes. Keep reading to learn more about how it works and how you can get your custom bike journey started today!

49 Customized Builds Completed……………….and Counting!

Custom Build Process

Consultation

In-shop, or remotely, we want to chat and get to know you. We’ll discuss your riding style, your needs, wants, and budget to inform our custom build.
Measurement

Using our detailed system we will measure your body in up to 27 different ways in order to calibrate your bike to perfectly suit your mechanical movements. Think of this as part of the fitting for your bike.
Parts Selection

Your involvement in the parts selection is up to you. Every part is carefully selected to best suit your needs, body, and aesthetic according to the measurements taken so that the final product fits you like a glove.
Custom Wheels

We work with a world-class wheel customization specialist who can provide options in special vinyl, spokes, hubs, and more to suit your build.
Custom Paint

We also work with a very talented, renowned painter who can further personalize your build by adding color and detail to your bike frame and parts.
Custom Shoes

We are a proud authorized Lake Shoe dealer. Lake offers 8 upper materials to choose from and a Custom Design Program where you can choose the upper color, add a design of your own, and even color coordinate the BOAs.
Build

Once every part and finish has been selected and sourced we can start the build process. Remember: patience for perfection.
Full Fitting

When your bike is built you’ll come in for a full fitting wherein all initial adjustments can be made and you’ll go home with your new baby!
Follow Up

Fitting takes an appointment or two (or three!) to get perfect. A follow-up will be necessary to perfectly calibrate your bike to your body.
Welcome to the Bedlam Family

Custom Build customers receive an exclusive Red Kap Bedlam shop shirt and are part of the crew. We get attached to these bikes—we want to see them (and you) again!